The Lux Style Awards is an award ceremony held annually in Pakistan since 2002. It can be said that they are the Met Gala but unlike the Gala, they not only celebrate the “style” of Pakistan it also celebrates the Pakistani cinema, television, fashion, music, and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some “people’s choice” awards in the film and TV categories.
These awards have stood the test of time and become an important part of Pakistan’s culture. After some highs and lows, we now celebrate the 20th anniversary of the LUX style awards. Here are some great things these awards have done for the Pakistani Industry.
The awards have consistently given a reputable platform to young and fresh talent in Pakistan and have been monumental in appreciating the individuals that do their most off-camera in making the projects we see on-screen a huge success. Furthermore, every year the awards bring the film and television fraternity together under one roof and encourage cross-medium collaborations to take place.
Plus, let’s not forget that it was the LUX awards that introduced the concept of the red carpet in Pakistan and added glamour to our industry. It has single-handedly brought us some of the most iconic looks of all time.
The ‘Lifetime Achievement Award’ is an important category as it celebrates the contributions and outstanding performances of industry veterans in promoting the country’s culture and arts. Every year, the LUX style awards honor our industry icons by presenting them with the ‘Lifetime Achievement Award’.