The National Amateur Short Film Festival (NASFF) had its first award ceremony on the 26th of June. This event was funded and launched by the ISPR, a step towards encouraging young and aspiring TV and filmmakers. The aim of this initiative is to highlight the positive and soft side of Pakistan.
NASFF has been conceived to tap the talent and creativity of our Pakistani youth, who choose Film & Television production as their academic/professional careers. This Festival, under the auspices of ISPR, is meant to proffer a chance to such able and enormously talented youth to produce high-quality short films projecting the real image of Pakistan.
The requirement to enter this competition is that the content must be original and could be of any genre; be it fiction, documentary, animation and experimental. The maximum duration for the short film was up to twelve minutes, whereas Experimental Films are exempted from this time limitation.
A few key objectives of NASFF were to align the perceptions of Pakistan with its reality and portray it through social media to the rest of the world and introduce Pakistan as something other than “a country plagued by corruption and terrorism”. Moreover, NASFF also conducted workshops with the participants so they could learn from experts about the existing and future trends of Web production. Lastly, it provided Pakistani filmmakers with the opportunity to learn how to strategically pursue value addition in film-making.
The NASFF Grand Jury comprised of 5 to 7 members from the Media Academia / Industry and they selected 3 films out of 10 short-listed films for each theme submitted by the Preliminary Jury. Hence, the 18 chosen finalist films competed for the top positions. Apart from getting international and national recognition and enhancing their pre-existing skillset, a lucky few were also awarded full scholarships to study in some of the top film schools in the world!
NASFF was a star-studded affair as celebs flew in to attend the event. Prime Minister of Pakistan, Imran Khan distributed the awards to the winners. NASFF 2021 became a celebrity event after the COVID-19 pandemic had stalled film releases for over a year. Celebs like Ahsan Khan, Farhan Saeed, Humayun Saeed, Wahaj Ali, Mashal Khan, Ramsha Khan were there.